Although the agricultural and agrochemical industries are essential to human civilization, they don’t get a lot of press. Those interested in the topic may read trade journals, relevant news stories, and blogs like this one.
Unfortunately, however, the general public doesn’t seem consistently concerned with agricultural news and innovation. That’s worth changing.
When more people understand the significance of an industry, they’re more likely to see ways in which their talents can be useful. To attract the best minds, it’s necessary to appeal to as wide a range of people as possible.
One of the best ways to accomplish this is to be in the news. When people are reminded of the existence of an industry - and the work being done in that industry - they perceive it as worthy of their attention. Additionally, covering newsworthy topics through an original lens can increase a news outlet’s engaged readership or viewership.
With that in mind, the following are some simple recommendations for angles the news media might consider when covering agriculture and agrochemicals. Doing so could not only help generate greater interest in related careers, but also increase readership or improve ratings.
Although many people still think of farming as “old-fashioned” work, nothing could be further from the truth. In fact, farmers tend to stay on top of the latest technological developments, applying them to their work in order to boost their overall crop yield.
For example, aerial drones have been a popular topic in tech publications in recent years. Primarily, reporters have focused on covering the military and consumer applications of these devices.
However, drones are also sure to play a key role in the future of agriculture. Farmers have demonstrated an interest in using drones to monitor crops, distribute agrochemicals, and save time. There’s also increased demand now for unmanned, Internet-capable farming equipment, like tractors.
Essentially, there is a robotic revolution set to begin in the agricultural and agrochemical industries. People who are interested in the newest advances in technology would be interested in learning more.
Agriculture serves as the foundation for societies. By providing a reliable supply of food, agriculture led to the end of the hunter-gatherer period in human history. It ushered in a time when people had greater opportunities to focus on science, art, mathematics, and the various other pursuits that allow civilizations to flourish.
To this day, agriculture still plays that role. Unfortunately, however, hunger has not been completely eradicated. Food is a key resource, and major geopolitical conflicts often stem from competition for resources. As such, agriculture has a significant effect on just about all major global issues.
To provide audiences with a full perspective on geopolitical issues, reporters should spend more time covering how food supplies impact events. Additionally, news outlets could also address how agriculture can affect their resolution.
As the popularity of health magazines, talk shows, and websites indicates, the general public is very interested in health-related topics. This seems like a perfect fit for reporters aiming to cover agriculture more frequently.
A key component of health is nutrition. Without an adequate food supply, getting proper nutrition is difficult - arguably impossible.
Audiences want to know where their food is coming from, what types of farming techniques allow for production of the healthiest food, and more. This information ties directly into one of their key interests.
Agriculture is still an industry, but it’s unique compared to many others. Today’s digital age means a rapidly-changing business landscape. A company that seems poised for global success one month can be rendered obsolete the next.
Another company may come along at any time with an offering that makes previous iterations of a product or service redundant. It can be difficult to predict which niche industries will stick around, and which will fizzle out over time.
That’s not the case with agriculture and agrochemicals. People will always need food, so they will always need farms. This makes agriculture an interesting topic for a business reporter to cover. So much business news these days focuses on niche offerings that might not be relevant six months down the line.
Farming, on the other hand, will always be relevant. This means reporters have a chance to explore how businesses operate - and innovate - when offering a service that they know will remain necessary in perpetuity. There are many interesting angles to consider, which would make it easy to attract readers.
One of the simplest ways to attract greater talent to an industry is to ensure that people understand their talents are applicable. If people get a chance to read more news stories about agriculture and agrochemicals, they’ll see how they can contribute, when they might not have before.